Hunch, magazine about architecture
Hunch is a magazine about architecture and critically examines worldwide issues and ideas that shape the built environment and the international architecture discourse from a Dutch perspective. It is published twice a year by the Berlage Institute in collaboration with NAi publishers in Rotterdam. The theme of Hunch 14 was 'Publicity'. We were inspired by the neon 'open' signs that hang in shopping windows and we used this in a literally way by photographing this object from the back as if you are the person that is in the shop and looks outside. The glow of this sign, especially in the dark, is used as the extra layer in the interior of the magazine. It begins small and gets bigger to the middle and ends small again. It is a metaphor for opening and closing a door. The colors are printed in PMS day-glo colors, to get the realistic effect of neon glow. Every 16 pages the color gets lighter, so the text stays readable on the parts where the gradient gets wider and darker.

i.c.w. Niels Schrader (Minddesign)
printed by Die Keure